Charles Schwab wanted to create an inspiring piece of storytelling that was worthy of running as cinema pre-roll. It’s not easy talking about financial services to moviegoers without gobs of buttered popcorn getting tossed at the screen. So the story, written by Schwab Creative Director Paul Cuneo, brings to life the great adventure one thoughtful question can unleash. The popcorn stayed in its containers. And Schwab won over the audience.